In my mind, one of the most important things that advertising does is empower.

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Advertising is more than delivering the right message to the right people at the right time. Yes, those things are important. But when we go beyond delivering the right message and instead deliver an electrifying message, we generate action. 

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Sometimes an electrifying message isn't flashy and glamorous (but sometimes it is.) At the end of the day, an electrifying message is one that hits at the hearts of consumers in a way that allows them to put into words something that they have been feeling all along.

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That is a true gift. That is advertising.