In fall 2018 I completed the Management of Strategic Communication course at the Missouri School of Journalism. The agency SapientRazorfish tasked my class with creating a campaign that markets Aldi to young millennials.  

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I served as an account manager and a designated team leader for this project. 

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My team was responsible for compiling and presenting an in-depth Situation Analysis. This required extensive secondary research and critical thinking. 

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After we presented the Situation Analysis, two other student teams presented Consumer Insights and the Consumer Journey, respectively speaking. 

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My team then took all of the information gathered and distilled it down to the most pertinent information needed to give Aldi a sincere, unique image to the millennial market. 

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