The National Pork Producers Council is the global voice for America's pork industry. The organization works with domestic and world markets to ensure high quality development, production and livelihood conditions of pork producers. Essentially, NPPC specializes in all things pork. 

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As a Client Service Intern for the Sandbox Agency, NPPC is one of the accounts that I worked on.

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The World Pork Expo is an event hosted by NPPC that invites pork producers from all over the world to network and learn about the industry and its newest innovations. This year was the 30th Annual World Pork Expo. 

 

I was responsible for planning and scheduling 200+ social media posts for NPPC on Twitter and Facebook. I also ran the registration process both on site and leading up to the event. 

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After the event, I was tasked with analyzing the effectiveness of the social media and website messaging by using Google Analytics, MailChimp and Survey Monkey. I then placed the results and recommendations into a deck for the client.

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This global-scale client event provided me the opportunity to hone in on many valuable skills, some of which include social media strategy, event planning and Google Analytics. 

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