Mint, a financial planning app, was the client for my Strategic Writing and Design class. Each student team created a full-service advertising campaign that marketed Mint to millennials. The campaign required research, art direction, copywriting, public relations and social media. 

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My team's campaign was voted by professors as the overall strongest campaign from that semester. 

 

I served as the public relations/social media director for the campaign.

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I was responsible for planning a public relations event, writing a press release, incorporating social media tie-ins and contributing to the researching and writing process of the creative brief.